Founded in 2000, Rituals Cosmetics is a luxury wellbeing brand, blending quality with mindfulness to create products that elevate everyday moments into meaningful rituals. As a Certified B Corp company, Rituals is committed to using its brand as a force for good and integrates its sustainability values into every aspect of its operations. In 2024, Rituals proudly announced its Profit Pledge initiative to improve the wellbeing of people and planet. By partnering with Tiny Miracles, Sacred Forest and Super Chill, the brand is committed to bettering the balance from product level to profit.