Raised in the heart of Speyside, the home of the Scotch Malt whisky industry, Holly’s passion for premium spirits began early and has shaped a career spanning over a decade with some of the world’s most premium & luxury brands.

Holly started with William Grant & Sons as a Group Finance Intern in 2015, becoming an ACCA chartered accountant and leveraging her expertise across various roles in the Global Marketing & Global Travel Retail business units. Her growing passion for brand development, cultivating strong retailer and distributor partnerships eventually led her to pursue a commercial focused role as Regional Manager, Global Travel Retail, working across major accounts & dynamic channels in Europe, Middle East and Africa.

Recognised for her skills in driving channel growth, Holly has spearheaded brand building for William Grant & Sons in the Global Cruise & Ferry industry since 2023, where she continues to blend financial and commercial insight with brand storytelling to deliver impactful results.